From Delivery To Boogers, Butts And Beyond! Frida Is The Brand That Gets Parents. That Means You. We Are Not A Lifestyle. Far From It. We Are A Solution-Based Brand. The 411 Of Parenting. The Who-Do-I-Call-In-The-Middle-Of-The-Night-Cause-My-Baby-Won'T-Stop-Screaming Brand.

• Lather: Use Soft Foam Sponge To Lather Up Baby’S Head With Baby Soap, Cradle Cap Shampoo Or Oil. Replacement Sponges Available (Sold Separately).

• Loosen: Next Loosen The Flakes On Baby’S Scalp By Massaging In A Circular Motion With Gentle Bristle Brush That Contours To Baby’S Head.

• Lift: Then Lift Flakes Away From Baby’S Scalp And Out Of The Hair With Fine Tooth Comb.

• All-In-One Solution: The Only 3-Step Regimen With The Hard Tool’S Parents Need To Remove The Flakes!

• Effective + Gentle: Super Soft, Dense Sponge And Gentle Bristles For Sensitive Baby Skin Without Compromising Effectiveness.